Create a real marketing campaign for ThreadRest. Win cash prizes, earn founder mentorship, receive AI training, and get the opportunity to launch your marketing career.
Registration closes in
This challenge gives you the experience, recognition, and connections that most people spend years trying to get.
Work on an actual brief from a live brand — not a classroom simulation. Your output could be used in the real world.
Every finalist gets access to the Naaz AI Labs AI Content Creation Masterclass — skills employers are hiring for right now.
Top 10 finalists are publicly recognised. Build your portfolio with something you can actually show in interviews.
First place wins a marketing internship at ThreadRest. Get your foot in the door before most people even graduate.
You're not writing an essay. You're building a real campaign for a real brand launching in 2026.
Create a campaign that increases awareness of ThreadRest among young professionals aged 22–35 who care about living beautifully. Make them want to be first through the door when we launch.
On using AI: Use every tool available — AI included. But your creative direction, strategy, and ideas must be your own. Judges are looking for a human perspective expressed well, not output that could have been generated by anyone with the same prompt.
Six steps from registration to winner — here's exactly what to expect.
Top performers earn prizes, mentorship, and a real competitive edge — before their careers even begin.
Making top 10 means you walk away with more than most people get from a semester of coursework.
Every skill you apply here is one a recruiter will ask you about in an interview.
Get hands-on with skills that actually get people hired in 2026 — not theory, but real application on a live brand brief.
Work on a real startup brief — not a case study. Create output you can show recruiters with full confidence.
Get direct access to the people building ThreadRest. Receive genuine feedback and understand how brands are built from scratch.
Outstanding participants may be invited to internships, freelance projects, and future opportunities across ThreadRest and Naaz AI Labs.
This challenge exists because we believe in giving real opportunities to people who are hungry to learn and build.
I started ThreadRest because I believe the spaces you live in shape the person you become — and good design shouldn't feel out of reach. I also co-founded Naaz AI Labs, where we build AI automation tools that help businesses move faster. I created this challenge because I'd rather find talent by seeing what people actually build than by reading what they say about themselves. The work tells you everything.
Updated as submissions are reviewed. Final rankings announced after full evaluation.
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| 1 | Coming Soon | — | Pending |
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| 10 | Coming Soon | — | Pending |
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Scored across five dimensions. Focus on creativity and strategy — they carry the most weight.
Registrations are open. Free to enter. Spots are limited.
* Internship and paid opportunities are subject to performance, business requirements, and eligibility. Challenge open to residents of India. By registering you agree to the ThreadRest Challenge terms and conditions.